Custom Framing Richmond VA • West End Gallery RVA

If you are looking for custom framing in Richmond Virginia, where should you look and what are the criteria for choosing a company to frame your artwork?

Experience is the Best Teacher

When it comes to custom art framing, as in many artisan skills, the experience is indeed the best teacher.

Each piece of art is unique.  An experienced eye can look at the dominant colors of the artwork to determine an appropriate matting.  What should the matting look like?  What should the color of the matting be?  How do you choose matting that will complement the artwork and not detract from it?

Further things to take into consideration is the style of the artwork.  Is it contemporary or classical? Modern or rustic?  Is the artwork pastoral?

Each of these styles will be enhanced by a specific style of frame.  For classical artwork highly ornamented frames complement this style. Wood moldings often complement the pastoral or rustic art.  For contemporary art, flat moldings or box moldings tend to work well.

How do you put all these different elements together to get that perfect custom frame? Experience. A great eye; the eye of an artist.

Luckily there is a place where you can find this type of experience:  the custom framing at West End Gallery located in Short Pump.

The West End Gallery has nearly 50 years in the custom framing business.  Starting with their first gallery in 1967 on Long Island, New York, the James family has been one of the most respected in the business.  In 2001 the company moved its business to Richmond Virginia to be a part of Richmond’s diverse art culture.

Is Price a Factor?

Some may ask if the price is a factor.  The answer is yes, and no.

For some valuable artworks, a quality custom frame can not only enhance the visual beauty of the piece but if done correctly, can also help to preserve the artwork with proper techniques to allow the piece to breathe and allow room for expansion.  In this case, the price will not and should not be a factor.

For those wanting a custom frame with budgetary considerations, the answer is yes.  The price of the piece should not be more than the cost of the piece itself.  There are many options to frame artwork, and fortunately, the West End Gallery has you covered with many options to fit any budget.

If the price is an issue, come into our gallery at 4021 Lauderdale Drive, Richmond VA 23233 or call us at 804.740.1569 and ask for Chris James. He can guide you through the custom framing process to deliver the perfect frame for your artwork.

Putting It All Together

With nearly 50 years in the framing industry, the West End Gallery is your choice for custom framing.  Our expansive selection of thousands of unique frame styles sets us apart.  We keep 10,000 feet of frame molding on hand for those in a rush.  The normal completion time is about two weeks.  From the selection of hard-to-find unique frames to budget-friendly options, we have many options for all price ranges.

Come by our shop and ask for a personal tour from Chris James.  He will be happy to oblige and provide you the personalized service the West End Gallery is famous for.